Monday, June 18, 2007

I am tired of, and get a little confused by, the way that some people run a business. The example here is the place where I play hockey. The facility is the Dr. Pepper Star Center. It is tied directly to the Dallas Stars professional NHL hockey team. They use the facility for practices, and various other things, and it also houses tons of local youth hockey, tournaments, figure skating, public skating, etc... There are 6 of these facilities around the Dallas area. Each one is pretty much identical in design. There are two rinks at each house, and in between the rinks, on the second story is a large area where people can go to watch the games and be inside from the cold, buy beers, food, etc... So after our games, we go upstairs and hook up with our fans, and drink several pitchers of beer, eat, reflect on the game, make plans for the next game, and sometimes even split beers with the team we just played. Everyone has a real good time.

Last summer, my first season with the Scarecrows, pitchers of beer were half price if you had the score sheet from the game you just played. This is a way to give a discount to people who have already paid the expensive league fees, and generate a little more business for themselves. Its win/win. At the time, I am not 100% certain, but I believe the pitchers of beer were 6 dollars, 3 if you had the score sheet. I may be off a little bit, but its something very close to that. A hell of a bargain. We would drink MANY pitchers of beer. Everyone on the team enjoys beer, and there are maybe 15 players per team, so roughly 30 hockey players, and then all their friends and families. So after any game, there is maybe 50 people giving them money.

Then, after the summer, the Star Center sold the bar to an outside business. I knew things would go downhill, and sure as shit, they did. Almost instantly, the half price pitcher deal for players was gone. Now our thousands of dollars that goes into the facility deserves no such discount. I understand though, the new ownership is not tied to the facility, so basically its just like going to a bar outside the facility, without having to drive. Well later in the season, the service declines sharply. We were always pressured to leave because the stupid bitch that runs the place wanted to go home, the new people were rude. Then even later in the season, the price of a pitcher went to 8 dollars. Wow, so far so bad. Next thing we know, the owners had some sort of clash with the beer distributor, so now they no longer served Shiner Bock, which everyone on the team had grown to love, and the same stupid bitch had the nerve to try and tell me that Shiner Bock and Zeigenbock were exactly the same! The final straw was when they put up a sign that said "NO OUTSIDE FOOD". So now you have to buy their crappy food, and pay their extremely high prices for beer.

We tolerated their shit for the rest of the season because it was convenient to go up there after the game. This year's summer season has just begun. Now the fucking beers are 9 dollars for what they deem to be "domestic beer", and 12 dollars for anything else! They only have 4 kinds of beer on tap, Coor's Light, Miller Lite, Bud Light, and Ziegenbock. Last time I checked, none of those beers come from anywhere other that the U.S., and they apparently consider the Ziegenbock to be not domestic. IT IS FUCKING MADE IN TEXAS!

Why would a business owner blindly change things that make a place successful. Can they not see that charging 12 dollars for something that used to be around 6 dollars will drive people away? I have always been amazed by this concept. I know they have a bottom line, and they have to make money, but if you have no customers, the bottom line becomes zero. Would it not make more sense to sell 100 of something at 5 dollars, then to only be able to sell 10 for 10 dollars each, because no one wants to pay the higher price?

I am not a business owner, but this seems like common fucking sense. Especially if, as the owner, you are never at the place you own to see how it is going. I believe that the bottom line will decrease dramatically because of the way the place is being run, and I will see a "under new ownership" sign going up within one year.

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